The market is full of «we need a bot» requests, but two entirely different things can hide behind them. Missing the difference leads to overpaying or, conversely, to a missed opportunity.
A simple chatbot
A classic chatbot is a program that follows a pre-written script. Buttons like «1 — order status, 2 — prices, 3 — operator». It's fast, cheap and reliable, but it answers only the questions you anticipated. Step aside from the script and the bot gets lost.
An AI agent
An AI agent understands natural language. It reads a customer's freely written question, grasps the meaning, finds the answer in the company's data and even acts — checks an order, records information, hands off to an operator when needed. It relies on context, not a script.
Which one you need
- If questions are simple and repetitive — a chatbot is enough and cheaper
- If customers write freely and in varied ways — an AI agent works far better
- If there are many languages and complex requests — an AI agent clearly wins
- If the bot only needs to route people — a more complex solution isn't necessary
We first look at how your customers actually write, then pick the cheapest, most effective option — a simple bot or a full AI agent. We don't sell excess technology; we solve the problem.